Project Summary
This project will make a first step towards delineating the uptake of micromobility as a mode choice within the broader sustainability paradigm for the transportation sector. The research team will analyze a variety of data collected via two different channels: 1) survey data collected via a smartphone link, including demographic and psychographic data, self-reported travel behavior, and preferences relating to the use of shared micromobility, and 2) data provided by shared micromobility companies pertaining to users that have authorized access to their trip records. The analyses will address a number of research objectives, including (a) understanding the socio-economic, psychographic, and other characteristics of current micromobility users; (b) identifying the changes in the characteristics of user groups over time (e.g., innovators, early adopters, later adopters, laggards, emergence of “super-users”); and (c) exploring the impact of micromobility adoption on the level of use of other travel modes in cities.
