Identifying Viable Business Models for Electric Vehicle Charging

Research Team: Scott Hardman (lead) and Alan Jenn

UC Campus(es): UC Davis

Problem Statement: The adoption of plug-in electric vehicles is partially dependent on the development of public fast-charging infrastructure, which has largely been supported by public funds. Previous research has shown that most public fast chargers cannot be profitable by selling electricity alone. This is problematic given that public funding is limited and will not be enough to meet the needs for electric vehicle charging infrastructure.

Project Description: This research project will identify additional sources of revenue that could contribute to developing sustainable business models for electric vehicle charging. The project team will develop and distribute a diary to a diverse sample of electric vehicle drivers in California. In the diary, the drivers will record information on charging sessions (e.g., total cost, time, location of charging, etc) and their activities and expenditures while they charge. The data collected will reveal potential revenue opportunities like the convenience store model at gas stations, where merchandise sales contribute significantly to gas station profits.

Status: In Progress

Budget: $98,195