research report

User Acceptance and Public Policy Implications for Deployment of Automated Driving Systems

Publication Date

August 1, 2018

Author(s)

Ching-Yao Chan, Pei (Peggy) Wang, Sanaz Montamedi

Areas of Expertise

Intelligent Transportation Systems, Emerging Technologies, & Big Data

Abstract

The objective of this project is to understand public perception of Automated Driving Systems (ADS) and to develop acceptance models that can help understand users’ intentions to use fully ADS, including both personally owned fully ADS and shared-use fully ADS. This project consisted of three phases, including (1) in-depth interviews with end-users of partially ADS, (2) interviews with experts in the transportation domain regarding policy gaps for deployment of ADS, and (3) focus group and online surveys to understand public perception and acceptance model of fully ADS. Findings from this study show that safety, vehicle control and compatibility, and trust are the three most critical factors that have influence on users’ acceptance of fully automated driving systems.