Exploring the Effects of Cost on Usage of Shared Micromobility Services

Research Team: Tatsuya Fukushige (lead), Dillon Fitch-Polse, and Kari Watkins

UC Campus(es): UC Davis

Problem Statement: A number of cities have looked to micromobility services (i.e., scootershare, bikeshare) as a way to improve environmental sustainability and provide residents more affordable and convenient transportation options. However, increasing costs have prevented lower-income groups from using these services. As a consequence, micromobility is predominantly used by higher-income individuals.

Project Description: This project will conduct a random controlled pricing trial in 12 U.S. cities to examine usage and equity benefits from reduced and alternatively structured pricing of micromobility services. The project team will analyze the causal effects of the pricing interventions on the frequency of micromobility service use. This experimental design incorporates survey questions concerning participants' socio-demographics, experiences, and barriers, enabling the program team to understand how the relationship between price and demand varies by socio-demographic groups, such as race and household income levels, as well as unobserved factors that influence changes in travel behavior. The insights gained from this study will provide valuable guidance to cities and operators in establishing appropriate pricing mechanisms and subsidies for low-income or policy interest groups, as well as pricing strategies for the general population.

Status: In Progress

Budget: $100,000